dr. E.P.M. (Evelien) Croonen

Evelien Croonen (1978) is an assistant professor at the Department of Innovation Management & Strategy of the Faculty of Economics and Business. In 2006 she finished her PhD research about interactions between franchisors and franchisees during strategic change processes in franchise systems. She is currently involved in several studies regarding strategy and management of franchise systems and performance of franchise systems and franchisees. Her teaching activities focus on small and medium-sized enterprises (SMEs), small business strategy and management, franchising, and innovation and entrepreneurship. Evelien also acts as a visiting professor for the Master of Marketing, Franchising, Retail and Service Chains at IGR-IAE of the University of Rennes (France). She also acts as a guest speaker on franchising or entrepreneurship at other schools or at practitioner-oriented events.