What is CIC?
While marketing managers are seeking more knowledge about customers and their behavior (Customer Insights), researchers at our university are studying these same customers. Why not combine our efforts and connect your questions to our knowledge?
Customer Insights Center of the University of Groningen (CIC) combines the marketing knowledge and know-how of students, researchers and businesses. We use data science, best practices and scientific research to help companies fully understand customers and translate customer data into insights and well-informed decisions. By becoming a member of our center, you will receive state-of-the-art knowledge and get access to our valuable network. Companies like KPN, Noordhoff, NS and Wehkamp are already our members.
Why a Customer Insights Center?
If you want to make well-founded decisions to optimally respond to your customer, the following questions are important:
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What are the trends and developments in terms of customer behavior in the Netherlands?
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What proven success factors can I apply to customer-oriented projects?
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How can my employees structurally keep up in the marketing field?
Getting to the essence of customer insights requires new scientific research on practical themes such as customer behavior, purchase motives, consumer psychology, multi- and omnichannel communication strategy, social media, big data, customer data, metrics, customer intelligence, customer value, accountability, churn, loyalty, success factors of implementations, etc. We develop fact-based academic knowledge that your company can use to really make a difference.
We offer:
Well-founded knowledge on customers and markets
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A strong network of professionals to exchange customer knowledge with.
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Interactive in-house sessions in which science is translated into practical insights that you can apply in your organization.
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Access to white papers and management summaries on the latest scientific findings.
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Part-time training to improve your employees' customer knowledge.
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Your organization gets access to our online knowledge data base with lectures, whitepapers, publications and podcasts on the latest scientific insights.
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Opportunities to collaborate on research, enabling you to elevate your organization.
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Opportunities to connect with top students and top graduates.
Theory translated into practice
Often scientific publications about marketing, customers and customer behavior are not directly suitable for practical implementation. That is why we translate the latest scientific knowledge into applicable ideas, readable reports, practice-oriented training, workshops, podcasts, et cetera.
Scientific quality
The Customer Insights Center (RUGCIC) employs dozens of researchers who publish both nationally and internationally about customer insights and is part of the Faculty of Economics and Business of the University of Groningen. Scientific quality is key in everything we do.
Long term knowlegde exchange and collaboration
RUGCIC is not a commercial consultancy firm, but builds and facilitates long-term knowledge exchange with and between our members from the business community on a non-profit basis. The emphasis is on sustainable collaborative relationship, in which customer insights are developed and shared.
| Last modified: | 04 March 2025 1.44 p.m. |