prof. dr. T.H.A. (Tammo) Bijmolt
Full Professor, Chairman of the department
Telephone:
E-mail:
t.h.a.bijmolt rug.nl
Teaching interests:
Marketing research
Multivariate data analysis
Meta-analysis
Marketing models
Database marketing, customer relationship management
E-commerce
Retail marketing
Courses:
- Multivariate data analysis at the Research Master in Economics and Business at the University of Groningen
- Customer Models in the MSc Marketing, profile Marketing Intelligence
- Executuve lectures on Customer loyalty and Marketing Research
| Last modified: | 25 June 2022 4.51 p.m. |