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Publicaties

Decision support system development for store flyer space allocation: Leveraging own- and cross-category sales effects

Healthy shopping dynamics: The healthiness of sequential grocery choices

Mobile platform expansion: How does it affect the incumbent food delivery app and other sales channels?

A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit

Evaluating store location and department composition based on spatial heterogeneity in sales potential

Innovation contests: attracting new solvers and new high-quality solutions

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study

Adoption of the Website and Mobile App of a Preventive Health Program Across Neighborhoods With Different Socioeconomic Conditions in the Netherlands: Longitudinal Study

A meta-analysis of the effects of music in tourism and hospitality settings

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Pers/media

‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling