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Over ons Praktische zaken Waar vindt u ons M.J. (Maarten) Gijsenberg, Prof

Publicaties

Consistency and commonality in advertising content: Helping or Hurting?

The cold-start problem in nascent AI strategy: Kickstarting data network effects

When Offline Stores Reduce Online Returns

Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns

Digital platform openness: Drivers, dimensions and outcomes

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

When Offline Stores Reduce Online Returns

Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Advertising spending patterns and competitor impact

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