dr. K.J. (Karel Jan) Alsem

Karel Jan Alsem is one of the lecturers of the Bachelor courses Marketing for Business Administration, and Marketing for Economics/Business Economics. Since 2000 he is also regularly supervisor of the project International Business Research where students perform research projects for large companies in emerging countries, often in Asia, or South America. In 2022 he joined students in Malaysia, in 2023 in Brasil and Colombia.