MSc Marketing - Marketing Management

• The marketing department in Groningen is home to outstanding (international) researchers and professors with vast experience in the marketing and consultancy field. We also bring industry experts and marketing professionals to show you how the knowledge we teach you in the classroom can make a difference in the real world.

• We believe in responsible marketing and we teach you about financial sustainability, but also about ethical considerations and sustainability. In the Marketing Management track in Groningen, we cover topics such as societal and consumer well-being, growing demand and the effect on environmental sustainability, and socially responsible campaigns and initiatives.
• You learn about the latest developments in the field and how technology and innovation can disrupt or create value for customers and organizations. You gain knowledge from top marketing journals and hands-on experience by working on marketing cases and designing campaigns, apps, or websites for businesses. Tap into the College Tour, an extracurricular event through which you will engage with 1 or 2 companies, meet people in different roles, and engage with them directly.
• The programme has a very active community, MARUG, which is run by students for students. With over 1400 members, there is an activity for everyone from socials to get to know your classmates to career activities where you can meet your future employer.
• Our graduates have found jobs as marketing strategists, commercial analysts, online marketing consultants, SEO and social media specialists, customer journey specialists, and many more. Interested to find out more? Join the LinkedIn community.
• You have the possibility to study abroad by taking a double degree master with the Fudan University in Shanghai.
• The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.

As an MSc Marketing Management graduate, you have a wide range of promising career prospects across various industries. You can work in consultancy and be responsible for developing and executing strategies to build and maintain strong brand identities. If you are interested in the retail world, you can oversee the development, marketing, and performance of specific brands, products, or product lines. Digital marketing and advertising are also popular fields in which our alumni work.

The competencies set acquired during the programme, including data analysis, market research, and strategic thinking, are highly transferable and valuable in today's competitive job market. This will allow you to explore diverse career paths in various industries, ranging from consumer goods and technology to retail and consulting.

Our research-driven education is strongly rooted in business practice and society. At the heart of our teaching approach is (interdisciplinary) research and in collaboration with external partners, students, and professors conduct projects on societally relevant topics such as healthy society and the economics of healthcare systems, digitalisation, and how AI is shaping business and societies, leadership and governance, future prosperity and sustainability, climate change and how to tackle the shift to renewable energy. From day one of your degree, we care about making a real impact.

The Customer Insights Center of the University of Groningen (RUGCIC) connects scientific research and practice and brings together the marketing knowledge and expertise of students, researchers, and businesses.

You can also read more about our Marketing research institute that focuses on three main disciplines in the field of marketing: strategy, modeling, and consumer behaviour.