Thijmen Kort nominated for GDBC Thesis Award
Datum: | 16 november 2024 |
"My name is Thijmen Kort. My research bridges econometrics and digital business by focusing on predictions of customer lifetime value (CLV) for online multi-category companies. Master’s thesis Econometrics, Operations Research and Actuarial Studies.
Through a component-based modeling framework that captures complex behaviors like churn, purchase timing, and cross-category dynamics, my work provides actionable insights for optimizing customer engagement and profitability.
Validated with data from a Dutch telecommunications retailer, this approach demonstrates strong potential to drive data-driven strategies and enhance decision-making within the digital business landscape."