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Over ons Praktische zaken Waar vindt u ons prof. dr. P.C. (Peter) Verhoef

Publicaties

A research agenda for digital transformation: Multidisciplinary perspectives

Business Value of SME Digitalization: When Does It Pay off More?

Data analysis for digital transformation: The example of willingness to share personal information

How is retargeting related to purchase incidence, channel choice, and purchase quantity?

Introduction to A Research Agenda for Digital Transformation

The impact of nutrition claims on purchase behavior for food products

Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Leveraging synergy to drive digital transformation: A systems-theoretic perspective

Multi/Omni and Cross-Channel Distribution

Reflections and Predictions on Effects of COVID-19 Pandemic on Retailing

Pers/media

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