dr. M.C. (Marijke) Leliveld

Marijke Leliveld is a behavioral scientist and expert on morality and ethics within consumer and other stakeholder's behavior, and contributes to one of the main themes of the University of Groningen: Sustainable society and to one of FEB's themes Sustainable prosperity.

Specifically, she studies topics like charity donations, cause-related marketing campaigns, sustainable consumer behavior in fashion, and other forms of prosocial or fairness related behavior and perceptions in for-profit and non-profit (governmental, charitable) organizations. 

She teaches both methodology courses in the Bachelor, as well as Experimental Research Design (ReMa), and theoretical courses like Marketing Communication and Ethics for International Business.

In 2019, she got appointed as member of the Young Academy Groningen.

Grants

• 2016-2018 Research grant from Kennisinstituut Duurzaam Verpakken on "Creating the perfect and sustainable gift experience: Consumers’ (un-)packaging experience of online purchases". Together with dr. Ilona de Hooge, WUR (€175.000)
• 2014-2017 Veni grant from the Innovative Research Incentives Scheme of the Netherlands Organization for Scientific Research (NWO) for the project "Buying for Charity” (€238.680)

Education

2004: M.Sc. Social and Organizational Psychology (cum laude) at Leiden University

2009: Ph.D. Social and Organizational Psychology at Leiden University

Positions

2004 - 2008: Ph.D. student at Leiden University

2008 onwards: Assistant professor at the Marketing department, University Groningen

Academic service (selection)

• Board member of the Center for Philosophy, Politics, and Economics (PPE) which aims to solve societal problems with a interdisciplinary approach
• Faculty Council member (2015 - current)
• Advocate for Open Science: Open Science ambassador and scientific member of UG Library working group to promote OA and remove potential hurdles (past)

Public outreach (selection)

• Young Academy Groningen flashtalk at Noorderzon (August 30, 2024) entitled "Shop til you drop: de psychologie van kledingaankopen".
• Project “Knowlands”: For the gamma direction of the UG Scholierenacademie, I explain how social experimental research works using an example of one of my own research lines on donating behavior. Topics: random assignment, how to create different conditions, etc. High schools can use this as part of the preparation for the Profile Project (Dutch: Profiel werkstuk). Launched September 2021. See https://www.rug.nl/society-business/scholierenacademie/leraren/op-school/knowlands/ 
• Invited expert on consumer behavior in “Corona dialoog”, an online television program of DvhN https://www.dvhn.nl/extra/Koopgedrag-tijdens-%C3%A9n-na-corona.-Spreid-je-vermogen-en-denk-goed-na-voordat-je-een-puppy-aanschaft-Corona-Dialoog-26756447.html
• Schoenen zijn pas echt circulair met zo weinig mogelijk materialen. Trouw. https://www.trouw.nl/duurzaamheid-natuur/schoenen-zijn-pas-echt-circulair-met-zo-weinig-mogelijk-materialen~b6f4ad416/ (appeared May 25, 2021)
• Bestelling versturen? De omverpakking doet meer dan je denkt. SWOCC blog, October 2020. https://www.swocc.nl/kennisbank-item/bestelling-versturen-de-omverpakking-doet-meer-dan-je-denkt/
• Moderator of the Aletta Jacobs College Tour with Khadija Arib, chair of the Dutch house of representatives, March 5, 2020. Summary video of the event
• Seven top tips for marketers and fundraisers to encourage non-profit donations. FEB blog, December 3, 2019. https://www.rug.nl/feb/blog/seven-top-tips-for-marketers-and-fundraisers-to-encourage-non-profit-donations-03-12-2019

Take a look at the complete CV for more information.