dr. H. (Hans) Risselada

Hans Risselada is associate professor at the department of marketing at the University of Groningen. He obtained his MSc degree in Econometrics (2007) and his Ph.D. in business and economics (2012) at the same university. His main research interest is developing quantitative marketing models to increase our understanding of consumer decision-making. In particular, he is interested in understanding social interactions and social influence and how these phenomena support or prevent societal change. His research appeared in Journal of Marketing, Science Advances, Nature Communications, Journal of Service Research, Marketing Letters, Journal of Business Research, and Journal of Interactive Marketing. He regularly presents his work at international conferences.

Curriculum Vitae