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G.R. (Gilian) Ponte

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Faculteit Economie en Bedrijfskunde

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Differential Privacy & Marketing Analytics

Ponte, G., 2024, [Groningen]: University of Groningen, FEB Research Institute. 207 blz.

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Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Ponte, G. R., Wieringa, J. E., Boot, T. & Verhoef, P. C., 2024, (Accepted/In press) In: International Journal of Research in Marketing.

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