Faculty of Economics and Business

PhD candidate Elena Agachi studied the potential of online preventive health programs. Her project was a cooperation between the University of Groningen and health insurance company Menzis. Elena’s research was centred around the lifestyle program SamenGezond, analyzing real world data on activities in the program, as well as healthcare costs. The project’s findings demonstrate the potential of online preventive programs to improve individual health, supporting the transition from reactive healthcare to proactive well-being.

How can you entice supermarket customers to make healthier and more sustainable choices? This is what researchers from the Faculty of Economics and Business (FEB) of the University of Groningen (UG) have been researching for the past five years, in collaboration with Wageningen University & Research (WUR). Among other things, they discovered that supermarket customers are quite willing to make healthier choices, but shy away if they feel they are being patronized.

Oreo cookies and stroopwafels: Amber Werkman was working on a very tempting research topic these past years. The PhD student at the Faculty of Economics and Business went in search of a solution to overconsumption and food waste. Her conclusion: consumers snack and waste less when they are free to choose their total portion based on smaller units.