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Marketing Seminars

Seminars 2024


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Seminars 2022

dr. Dan Schley
Prof. dr. Caroline Goukens

Prof. dr. Caroline Goukens, professor at the University of Maastricht.

Seminar on Monday, November 7th at 10.00 hrs.

Title and abstract:
"The Zero Price Effect(s). Why offering something for free can act as a double-edge sword."
Dr. Alex Belli

Dr. Alex Belli, assistant professor at the University of Adelaide.

Seminar on Tuesday, September 13th, 2022 at 11.30 hrs.

Title and abstract:
"Feeling Rich: On the Measurement and Consumer Outcomes of    Subjective Wealth."

Iris Steenkamp

Iris Steenkamp, PhD candidate at London Business School.

Seminar on May 10th, 2022 at 11.30 hrs.

Title and abstract:
“Can Selling Make You More Resilient? Experimental Evidence from India Amidst COVID-19 Pandemic.”

martin schreier

Prof. dr. Martin Schreier, professor of Marketing WU Vienna.

Seminar on March 15th, 2022 at 10.00 hrs, followed by a Q&A/Publishing session at 11.30 hrs.
Seminar and Q&A session will be held online.

Title and abstract:
'Paying twice to have it your way? The backfiring effect of mass customization on a product’s resale value'.’


Bas Donkers
gregg sparkman

dr. Gregg Sparkman, Postdoctoral Researcher at Princeton University.

Seminar on January 25th, 2022 at 15.00 hrs. The seminar will take place online.

Title and abstract:
'Perceiving and Misperceiving Social Reality '.


Seminars 2021


Kathleen Cleeren
Prof. dr. Kathleen Cleeren, professor of Marketing, KU Leuven.
Seminar on December 9, 2021 at 12.00 hrs. The seminar will take place online.

Ttile and abstract:
'What drives the likelihood of consumption after purchase?'


Seminars 2020


Dr. Michel Handgraaf


Seminars 2019


JonathanBerman
JeffInman
MichelWedel
ChristineMoorman
WayneHoyer

Prof.dr. W.D. Hoyer, professor of Marketing, University of Texas at Austin

Seminar on April 16th at 10.30 hrs, room 5412.0035.

"How consumer brand sabotage affects other consumers - The differential role of self-brand connection".

Archive

Seminars 2018


Dr. Alixandra Barasch, Assistant Professor of Marketing at New York University Stern, School of Business

Seminar on May 15th at 13.30 hrs, room 5419.0109.

'Signaling and Cooperation'.


Archive

Seminars 2017



Prof. dr. Bernd Schmitt, professor of International Business, Columbia Business School

Seminar on December 1th at 10.30 hrs, room 5419.0003.

'Consumer experiences in the future: human or robot? Robot or human? '


Prof. dr. Marcel Zeelenberg, professor of Marketing at the University of Tilburg
Seminar on April 11th at 10.30 hrs, room 5419.0009.

'Towards an Economic Psychology of Greed'.

Last modified:19 November 2024 10.52 a.m.