CONSENT

Programme: FP7 - SSH

Instrument: Collaborative Project

Total Project budget: € 3.105.260,20

Duration: 36 months (May 2010 - April 2013)

Full project title: CONSENT: Consumer Sentiment regarding Privacy on user generated content (UGC) services in the digital economy

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RUG responsibilities:

RUG is the Overall Coordinator of CONSENT. RUG is also Work Package leader of:

WP10 Toolkit for policy makers and corporate counsel. The objectives of this WP are to create a toolkit for policy makers (and corporate legal counsel) which will enable them to, inter alia, 1) Address problems raised in WP6, WP7 and WP8 of the CONSENT Project. 2) Implement the criteria developed in WP9 of the CONSENT Project

Project Summary:

One of the key changes in societal trends and lifestyles witnessed over the past few years has been the move on-line of many consumers and the way they have become increasingly sophisticated in their media consumption habits. Have these recent changes to consumer and commercial practices developed in such a way that consumers are (in)voluntarily signing away their fundamental right to privacy? This project (CONSENT) seeks to examine how consumer behaviour, and commercial practices are changing the role of consent in the processing of personal data. While consumer consent is a fundamental value on which the European market economy is based, the way consumer consent is obtained is questionable in popular user-generative/user-generated (UGC) online services (including sites like MySpace, YouTube and Facebook), whose commercial success depends to a large extent on the disclosure by their users of substantial amounts of personal data. There is an urgent need to study and analyse the changes in consumption behaviour and consumer culture arising from the emergence of UGC online services and how contractual, commercial and technical practices and other factors affect consumer choice and attitudes toward personal privacy in the digital economy. CONSENT’s multidisciplinary team intends to carry out a status quo analysis of commercial practices, legal position and consumer attitudes, identifying criteria for fairness and best practices, and then create a toolkit for policy makers and corporate counsel which will enable them to address problem identified in the analysis. CONSENT will advance the knowledge base that underpins the formulation and implementation of policies and corporate procedures in the area of privacy and consumer protection with a view to informing policy-making in the European Union and to contribute to the development of European research communities in these areas.

Website: consent.law.muni.cz

For further information please contact: Melania Tudorica (m.tudorica@step-rug.nl).