Business Research & Consultancy students collaborate with 99gram.nl

Our Business Research & Consultancy programme empowers companies to overcome challenges through innovative student-led solutions. A recent collaboration with 99gram.nl, a platform offering anonymous preventive care for young people with eating disorders, highlights the impact of the partnerships between students and companies. Through rigorous research, creative problem-solving, and close client collaboration, our students provided actionable solutions that directly addressed the company’s needs. This demonstrates the practical value of academic partnerships in driving business success.

99gram.nl faced a critical challenge: proving the effectiveness of its preventive services to secure necessary funding as well as maintaining innovation. With changes in government regulations, the platform struggled to demonstrate its value due to the anonymous nature of its services. The student team recognized that the platform's stagnating growth was a significant issue, as it limited the ability to secure funding and expand its reach.

The student team found that while 99gram.nl's website and communication methods served their purpose, there is potential for improvement. They noted that updating these aspects could enhance user experience and effectiveness. Additionally, broadening the platform's focus could help reach a wider audience, and refining the SEO strategies could increase organic traffic.

Given the budget constraints, the student team proposed three recommendation scenarios—low, medium, and high-budget options. The recommendations were accompanied by step-by-step guides to ensure ease of implementation.

By implementing the recommendations, 99gram.nl could potentially:

• Grow its user base, demonstrating a clear need for its services.

• Secure more stable and higher funding based on user growth.

• Continue expanding the platform, ensuring its sustainability and relevance.

The organization was highly satisfied with the student team’s work. Previous collaborations with students had not met their expectations, but this project provided specific, actionable recommendations that the company could easily implement. The team’s work reignited the founders’ passion for the project and provided a clear path forward.

Client’s testimonial
"Our experience with the University of Groningen students was exceptional. They approached our challenges with professionalism, creativity, and a deep understanding of our needs. The recommendations they provided were not only insightful but also actionable, which was crucial for us. We look forward to future collaborations!" – Jolinde, Co-Founder of 99gram.nl