Laurens Sloot in Nieuwsuur: ‘Online market share of supermarkets may grow 20 to 30 percent per year’

Retail experts predict that two hundred to four hundred supermarkets will disappear in the next ten years, as hundreds of thousands of Dutch people start doing their grocery shopping online. 'At the moment the online market share of the supermarkets is about one percent of all groceries, but this percentage is increasing quickly' says Laurens Sloot, professor retail-marketing, during the Nieuwsuur- broadcast themed 'Hundreds of supermarkets will disappear because of online grocery shopping'.

‘It is about 20 to 30 percent of growth per year, so the market shares could increase to seven percent in ten years'. Converted to euros this will be a growth from 400 million euros now to 3.4 billion in 2025.

More information

• Profile of Laurens Sloot

Please note that the video below is in Dutch.

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