Customer Journeys In a Digital World Conference

The Customer Journeys In a Digital World Conference will be held at the University of Groningen from 25-27 June 2025.

Overview
In today's digital landscape, understanding customer experiences and journeys is more critical than ever. Rapid technological advancements bring both challenges and opportunities in managing the customer path to purchase. Cutting-edge tools like artificial intelligence (AI) and machine learning are revolutionizing how customer data is collected and analyzed, while rising concerns about data privacy create additional complexities. Companies must strike a balance between gaining deep customer insights and protecting customer privacy.

A key focus of this dynamic environment is evaluating the effect of marketing strategies throughout the customer journey. The upcomimg conference will address these pressing issues and explore groundbreaking academic research across severeal key areas:

• Customer Journeys and AI-Driven Insights: How AI is transforming customer journey analytics
• Customer Acquisition, Profitability, and Engagement: Strategies for acquiring, retaining, and engaging profitable customers
• Omnichannel Marketing and Privacy: Managing channel integration and social media in a privacy-conscious era
• Marketing Performance: Advanced tools and methods for optimizing marketing decisions and outcomes
• Ethics in Marketing: Tackling ethical issues, including consumer manipulation, data misuse, and biases in AI algorithms
  
  

This conference offers a unique opportunity to explore how AI, market trends and ethical considerations are reshaping the marketing research.

Program Overview

Keynote Speakers

Registration

Accommodation

Local Organizers