Geesje Duursma

Geesje Duursma, MSc, is an external PhD student at the Campus Fryslan, University of Groningen, within the Chair Group Sustainable Entrepreneurship. In daily life she owns her own restaurant and is active in local hospitality and tourism business associations. Her research focuses on the impact of hospitality in non-hospitality organizations working with volunteers. Volunteers have an essential role in creating a hospitable experience. However, an in-depth understanding of the role of volunteers is an under-researched area. This research uses a multiple case study approach. The case studies are located in a museum, a library and a hospital. The overall goals are to theorise hospitality and volunteers and to develop a conceptual model that does justice to the complexity and contextual nature of hospitality and volunteers in non-hospitality organisations.