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Education Bachelor's degree programmes Communication and Information Studies
Header image Communication and Information Studies

Communication and Information Studies

Communication is at the centre of human social action. From everyday family life to communication in organizations, our lives are shaped and organized through communication.

Communication plays a crucial role in society. How can people be persuaded to live a healthy life? How can teachers find out what students understand? How can doctors successfully communicate with low-literate patients?

In the Bachelor's programme Communication and Information Studies (CIS) you will learn:

  • to find where communication succeeds or fails
  • to design and implement interventions to improve communication
  • to measure the success of these interventions.

CIS focuses on communication from a language perspective in the broadest sense: CIS is about text, talk, gestures, pictures and digital media.

Communication is not only about products, but also about processes involving people, attitudes and opinions. Therefore, you will receive a multidisciplinary training with elements from linguistics, psychology, sociology and marketing.

CIS is an international degree programme taught in English. You will be part of an international group of students. You will collaborate with students abroad. And you will have guest lecturers from universities outside the Netherlands. The programme also provides the possibility to follow a Dutch Track.

Facts & Figures
Degree
BA in Communication and Information Studies
Course type
Bachelor
Duration
36 months (180 ECTS)
Croho code
56826
Language of instruction
English
Start
September
Faculty
Arts
Studie in Cijfers
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Why study this programme in Groningen?
CIS in Groningen is the only 100% international CIS programme in The Netherlands. It is taught in English and it takes an intercultural perspective on communication. It has a strong focus on communication design. Our graduates are experts in designing and advising on successful corporate communication, workplace interactions, and communication trainings. We do not only focus on written text, but also include human-to-human interaction, human-computer interaction, and effective use of visuals in our study of communication.
Programme

Students get familiar with CIS topics (multimodal communication, persuasive communication, digital communication, intercultural communication), the analytic methods used within CIS and CIS research methodology (qualitative and quantitative). Throughout the year students receive training in English language proficiency (speaking and writing).

Semesters
CoursesCourse Catalog >1a1b2a2b
Academic Skills 1 (5 EC)
Corporate and Organisational Communication 1: Introduction (5 EC)
Persuasive Communication (5 EC)
Academic Skills 2 (5 EC)
Intercultural Communication (5 EC)
Language Optimization (5 EC)
Digital Communication (5 EC)
Methodology for CIS: Qualitative Methods (5 EC)
Text Analysis I (5 EC)
Conversation Analysis I (5 EC)
Methodology for CIS: Quantitative Methods (5 EC)
Multimodal Communication (5 EC)

The programme focuses on the process of communication design: evaluation, intervention and measurement of outcomes in various domains (e.g. pictures in professional communication, design and evaluation, corporate marketing communication).

Semesters
CoursesCourse Catalog >1a1b2a2b
Pictures in Professional Communication (5 EC)
Pragmatics (5 EC)
Questionnaire and Interview design (5 EC)
Statistics (5 EC)
Conversation Analysis II (5 EC)
Corporate and Organisational Communication 2: Marketing and Branding (5 EC)
ASP for Dutch Track (5 EC)
CIS Diversity Management 1 (5 EC, optional)
Current trends in CIS research (5 EC, optional)
Design and Evaluation (5 EC)
Health Communication (5 EC, optional)
Webdesign (5 EC, optional)
CIS Diversity management 2: Linguistic Diversity (5 EC, optional)
Philosophy of Communication (5 EC, optional)
Social Media (5 EC)
Statistics II (5 EC, optional)
Text Analysis II (5 EC)
Usability (5 EC, optional)

Students do (semi-) independent research and follow a minor. Students can also choose to do a placement.

Semesters
CoursesCourse Catalog >1a1b2a2b
Minor (30 EC)
Corporate and Organisational Communication 3: Responsible Communication (5 EC, optional)
Current trends in CIS research (5 EC, optional)
Health Communication (5 EC, optional)
Webdesign (5 EC, optional)
Ba Thesis and Seminar (10 EC)
Case Study CIS (10 EC)
CIS Diversity Management 2 (5 EC, optional)
Philosophy of Communication (5 EC, optional)
Statistics II (5 EC, optional)
Usability (5 EC, optional)

Curriculum

Disclaimer: The second and third-year course units shown in the table above are subject to change in the event of alterations to the programme.

Programme options
Dutch track (specialization)

If you sign up for the Dutch Track you will still be part of the International programme and the majority of your courses will still be in English.

However, the Dutch track provides Dutch speaking students with the opportunity to develop their academic skills in the Dutch language. The track also allows students to prepare themselves for the Dutch language labour market. The Dutch track consists of seven Course Modules and the BA thesis. In these modules students will work with Dutch materials, seminars will be in the Dutch language and exams will also be in Dutch. Lectures and course readings are still in English. Participation in the Dutch Track is noted on the diploma. Courses in the Dutch Track: Pragmatics, Linguistics, Text Analysis 1 & 2, Conversation Analysis 1 & 2, Academic communication (Dutch version), BA thesis.

Minor (minor)

The fifth semester of your studies is dedicated to your Minor: a coherent set of future-oriented course units. It prepares you for a follow-on Master's degree program or for entering the labour market. You can opt for a Career Minor, a Minor abroad, a University Minor or a Faculty Minor.

More information about this option

University of Groningen Honours College (honours program)

The Honours College will give talented, motivated students the chance to be challenged even more by following Honours programmes and taking part in numerous other activities.

The Honours College comprises a broadening part and a deepening part and has a study load of 30 ECTS credit points besides the 180 ECTS credit points from your regular Bachelor programme.

More information about this option

Study abroad

  • Study abroad is recommended
  • For an average of 16 weeks
  • Maximum of 30 EC
Entry requirements

Admissible Dutch diploma profiles

  • VWO Natuur & Techniek

    If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

  • VWO Natuur & Gezondheid

    If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

  • VWO Economie & Maatschappij

    If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

  • VWO Cultuur & Maatschappij

    If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

  • HBO propedeuse

    Language requirement English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180. For more information, see: https://www.rug.nl/let/studeren-bij-ons/bachelor/aanmelding-en-inschrijving/language-requirements-ba

Choice of degree programme check

The degree programme will organize a matching procedure. Attendance is optional. The advice is not binding.

Explanatory notes

The Faculty of Arts believes students can decide for themselves whether they match with their chosen programme based on the available bachelor programme information, by visiting the Open Days, and by participating in a Webclass and/ or Student for a Day. If you are unable to attend one of these activities, a final opportunity for matching is to contact one of the students of the programme in June.

If you have any further questions about matching, check out: www.rug.nl/matching

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202501 September 2025
EU/EEA students01 May 202501 September 2025
non-EU/EEA students01 May 202501 September 2025

Choice of degree programme check

The Faculty of Arts believes students can decide for themselves whether they match with their chosen programme based on the available bachelor programme information, by visiting the Open Days, and by participating in a Webclass and/ or Student for a Day. If you are unable to attend one of these activities, a final opportunity for matching is to contact one of the students of the programme in June.

If you have any further questions about matching, check out: www.rug.nl/matching

Admission requirements

Specific requirementsMore information
previous education

A Dutch VWO diploma, a German Abitur, an International Baccalaureate diploma, a European Baccalaureate or another diploma that is sufficient for acceptance to a Dutch university. For other VWO-equivalent qualifications, see: https://www.rug.nl/education/application-enrolment-tuition-fees/admission/procedures/application-informatie/with-non-dutch-diploma/entry-requirements/bachelor-entry-requirements/vwo-equivalent-qualifications. Students with Dutch 'hbo-propedeuse' diploma also need to meet the language requirements mentioned below.

other admission requirements

English language requirement: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202501 September 2025
EU/EEA students01 May 202501 September 2025
non-EU/EEA students01 May 202501 September 2025
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2024-2025€ 2530full-time
non-EU/EEA2024-2025€ 13100full-time

Practical information for:

After your studies

If you want to continue with a Master's degree programme after your graduation, as most students do, you will have a wide range of programmes to choose from. With a Bachelor's degree in Communication and Information Studies, you have access to the following Master's tracks at the University of Groningen:

When this BA programme is combined with certain faculty minors, you gain direct access to more Master's tracks, such as Dutch Studies (Dutch taught) and Journalism.

Job prospects

As a graduate of Communication and Information Studies you are well prepared for a career in many different fields. Thanks to your multidisciplinary research training in communication design, you will be perfectly capable of contributing to every organization or company that aims for successful communication. You can work in the communication department of (governmental) organizations, business communities, cultural organizations, or non-profit organizations, or you can find a job as a communication trainer, editor, marketing manager - you will be well-equipped for any job involving communication design. Students who take the Dutch Track will be well-prepared for a job on the Dutch labour market.

Job examples

  • Communications Officer
  • Communications Consultant
  • Editor
  • Communications Manager
  • Press Officer
  • Media Advisor
  • Web coordinator
  • Journalist
  • Marketing Manager
Research

All professors and teachers of Communication and Information Studies are part of the Discourse and Communication research group of the Center for Language and Cognition Groningen. They do research in their own area of expertise and implement diverse research projects, regularly collaborating with universities abroad. These projects focus on oral, written, audiovisual and digital communication in their mother tongues or in second or foreign languages, linking the functional characteristics of the various communication media and channels to the contexts and aims of the communication. In addition to careful analyses of the communication itself, experiments are conducted to measure its effects. Particular attention is paid to the effects of strategic persuasive communication in professional settings, such as organizational, media and health communication.

The education you receive is partly based on these research projects of the staff of Communication and Information Studies. You will acquire knowledge of theories and methodologies that you can apply in your own research projects, like your bachelor's thesis.

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Bachelor's Open Daydiverse locatiesMore information

Contact

Talking to a student ambassador ultimately made me choose CIS

Hi, I am Kiki, 22 years old and a second-year CIS student. I am following the Dutch track within CIS. Besides my studies, I am a member of the student swimming association in Groningen, De Golfbreker, where I have been a member of several committees. I also work at the UMCG, where I am in charge of making the work schedules for several employees.

Why Communication and Information Studies?

Before starting CIS, I studied Movement Sciences for two years, also in Groningen. However, that study was far too mathematical for me, so I decided to quit and do something else. But what? In secondary school, I always liked English and Dutch and that always went quite easily for me. Since I have an interest in language anyway and the breadth of the programme really appealed to me, I decided to go to an information session of CIS during the open day. There, besides attending the presentation, I also talked briefly with that year's student ambassador. I was worried that the programme would be very focused on marketing and corporate communications, and that didn't suit me. However, she said that this is not the case and that you have a lot of room to put together your own programme, with subjects that interest you. This conversation ultimately made me choose CIS!

Read more about Kiki and why she chose to study Communication and Information Studies in Groningen!
Questions? Send Kiki an e-mail!
Read more

After attending the Open Days, I just knew this was the programme for me

Hello everyone! My name is Luiza and I’m 20 years old. I am currently pursuing a bachelor’s in Communication and Information Studies (CIS) and I am a third year student. I am from Romania and when I was 13 years old I moved to Spain to continue my studies. Afterwards, I came to the Netherlands for my bachelor degree. I am also taking a minor in Digital Humanities (DH) due to my desire to delve deeper into the digital world. Besides studying, my favorite past-times are going to the gym, especially taking boxing classes, watching horror and thriller movies and letting my inner Picasso out through drawing.

Why Communication and Information Studies?

Initially, I was very indecisive on what to pursue, but one thing was clear: in my two years of doing IB highschool, I have come to love the art of writing essays and research. During my last year of highschool I spent quite some time researching what programme would best align with my interests, until I finally stumbled upon the Bachelor’s Communication and Information Studies programme at University of Groningen (UG). After taking a deeper look into what it has to offer and attending the Open Days, I just knew it. The programme has many things to offer, seeing as it is a diverse field that encapsulates a variety of sub-fields: discourse and language communication, but also courses on corporate and digital communication.

Read more about Luiza and why she chose to study Communication and Information Studies in Groningen!
Questions? Send Luiza an e-mail!
Read more

The programme offers so many different fields: language and corporate communication, but also courses on digital communication

Hi! My name is Bo, I am 21 years old and I just finished my Bachelor’s in Communication and Information Studies! Since I cannot get enough of studying, I extended my studies by one year to complete another Minor and internship. Besides my studies, I am an active member of both rowing and basketball associations in Groningen. I also work as a student assistant at the Department of Communication for the Faculty of Economics and Business.

Why Communication and Information Studies?

When it was time to choose my study programme, I was incredibly uncertain because my references changed every week! Did I want to study Law? Business Administration? Or even Medicine? Since I already heard many stories about those studies, I wanted to visit a lesser-known programme during the Open Day at the UG. That is why I choose to visit the Bachelor’s Communication and Information Studies. The presentation really grabbed my attention - the programme offers so many different fields: language and corporate communication, but also courses on digital communication. All these aspects sparked my interest and I immediately knew this was the right choice for me after months of twisting and turning!

Read more

Communication and Information Studies programme aligned with my interests in philosophical language and linguistics, marketing, sociology, and multi-media, while still leaving enough time outside the programme to pursue all my other interests an


Hi! My name is Tamara, I am 22 years old and a third culture kid who mainly grew up in Southeast Asia and the Middle East. I am a second-year student in the Communication and Information Studies (CIS) bachelor's degree programme as well as a teaching assistant, student ambassador, co-host for a radio show and an active member of the CIS study association, Commotie. As I am halfway through my degree programme, I'm quite busy doing school work and studying. Additionally, I do lots of art and craft projects, journal, go with fellow Commotie members friends to fun events and lectures, and, very importantly, spend an evening or two a week relaxing and taking care of my plants.

Why Communication and Information Studies?

After relentlessly looking for a programme that fits one of my many interests, I felt like something was a missing every time. However, the Communication and Information Studies programme aligned with my interests in philosophical language and linguistics, marketing, sociology, and multi-media, while still leaving enough time outside the programme to pursue all my other interests and skillsets. I decided on this programme because, to me, it is the perfect baseline degree to evolve into whatever other career I wanted: communication, research, marketing, English language, etc.

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Ik heb voor deze studie gekozen, omdat ik graag zo veelzijdig mogelijk opgeleid wilde worden, met kennis over taal en communicatie in het Nederlands en in het Engels


Hey! Mijn naam is Merle Kooij en ik studeer communicatie- en informatiewetenschappen aan de Rijksuniversiteit Groningen. Ik heb vorig jaar mijn tweede jaar met heel veel plezier afgerond en zit nu in mijn derde jaar. Naast studeren ben ik ook op veel andere vlakken actief in de stad. Zo zit ik dit jaar in het bestuur van de studievereniging Commotie en ben ik actief bij een studenten roeivereniging. Ik onderneem veel met mijn vriendinnen en huisgenoten en werk hiernaast ook.

Waarom CIW?

Toen ik een aantal jaren geleden voor een moeilijke studiekeuze stond, heb ik veel verschillende voorlichtingen bezocht. Hierbij vond ik CIW veruit het leukst. Het meest interessante vond ik hierbij het echte communicatie gedeelte. Hoe overtuig je iemand door middel van communicatie? Of hoe informeer je klanten of aandeelhouders op de juiste manier door middel van taal? Zelf vond ik het daarnaast vroeger altijd leuk om te presenteren en voorlichtingen te geven en veel met mensen te praten, waar deze studie natuurlijk perfect op aansluit.

Er eenmaal van overtuigt om CIW te gaan studeren heb ik specifiek gekozen voor de Nederlandstalige track van deze studie. Ik heb hiervoor gekozen, omdat ik graag zo veelzijdig mogelijk opgeleid wilde worden, met kennis over taal en communicatie in het Nederlands en in het Engels. Daarnaast vond ik het belangrijk dat ik alle mogelijkheden in dit vakgebied voor mezelf open kon houden en dat ik in theorie na mijn Bachelor evenveel kansen zou hebben op zowel de Nederlandstalige als op de Engelstalige arbeidsmarkt.

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Web Class

Are you at secondary school and want to know what studying at university is like? The Communication and Information Studies programme is offering a web class! This online course from the University of Groningen is specially designed for secondary school students.

If you are interested in an Communication and Information Studies web class, register here.

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Study associations

Commotie

Commotie is the study association for all communication students in Groningen.They offer their members a wide range of both educational and social activities and want their members to get the most out of their student life. In-house days, workshops, lectures and congresses give a broad insight in the workfield and career possibilities of communication.
Social activities contain an annual trip abroad, monthly socials, parties and many other fun activities. These activities give members the opportunity to make new friends and meet new people. More info? Check the website.
https://www.svcommotie.nl/home

Marug

The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
https://www.marug.nl/
Read more
(Binding) study advice
  • A minimum of 45 EC in the first 12 months (binding)

You will be offered study advice after the first year of study. You can expect a positive result if you have earned more than 45 ECTS credit points (out of a total of 60 ECTS). If you have earned fewer than 45 ECTS and are issued a negative result, you will not be allowed to continue with your degree programme.

You will receive preliminary study advice in December to make sure that you know where you stand. Please contact your study advisor as soon as possible if you have any questions about the BSA system. N.B. Some degree programmes use a tutoring system; please check with your study advisor.

Study support

If you have any questions or doubts about your studies, you can always contact the study advisor. They know all the ins and outs of the programme, minors, study abroad and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially. They can also help you find the right institutions and student desks for your problems.

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