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Sloot, Prof. Laurens

Laurens Sloot
Laurens Sloot

Laurens Sloot is Professor of Entrepreneurship in Retailing at the Faculty of Economics and Business, specializing in retail marketing and brand marketing. He is interested in the free market, supermarkets, online sales, food trends and new business models. He is also an entrepreneur himself, having founded several businesses which he now co-owns.

Sloot embarked on his academic career in 1992, when he started at Erasmus University in Rotterdam as an assistant professor. He wrote a PhD thesis in 2006 about assortment management. In 2011, he was appointed as an Anton Dreesmann Professor in Retail Marketing, and later in 2020, as a Professor by special appointment in Entrepreneurship in Retailing. He has spent five years focusing on research into the added value of independent entrepreneurship in the retail sector.

In addition to his work as a professor, Sloot is also part-time managing director of the EFMI Business School, which he founded at Erasmus University in Rotterdam in 1997.

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Last modified:01 May 2024 09.26 a.m.
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