Inaugural lecture Prof C.S. (Corine) Noordhoff: Future Ready Retail

Retailers face significant challenges in a dynamic retail landscape, characterized by increasing operational costs such as energy and rent, the need to repay debts incurred during the COVID-19 pandemic, high interest rates, and a tight labor market. Additionally, there is a shift in consumer behavior towards increased use of technologies amongst which generative AI and a greater emphasis on sustainable consumption.

While riding the waves of change, successful retailers have the ability to quickly adapt to evolving customer needs and maintain close relationships with customer to ensure repeat business. Simultaneously, however, well known retailers go bankrupt on a regular basis and rates have been increasing steadily in the Netherlands ever since May 2022.

From both an academic and practical perspective, an important question arises: how can retailers prepare for the future? In her inaugural lecture, Corine Noordhoff will provide insights in the cornerstones for survival and adaptation in the retail sector. Holding the special chair in Retail Marketing, which bridges theory and practice, she will support these insights with both her academic expertise in Retail Marketing and extensive practical experience.

More information

Inaugural lecture: Prof C.S. (Corine) Noordhoff

• Title: Future Ready Retail
• Chair: Retail Marketing
• Faculty: Economics and Business

Livestream on 19 April, see: www.rug.nl/digitale-oratie